For brands who sell products, ecommerce is one of the most important parts of sustaining a business model. As consumers spend more time shopping via online and mobile sites, ecommerce becomes almost as time consuming as running a brick and mortar store. Staying competitive in an ecommerce environment is a challenge, your competition is just a search way and there are many sites advertising the same product sometimes for an even lower price point. Convenience of location is not an advantage in ecommerce; instead advantages lie in clean interfaces, high search rankings, and ease of payment.
While you can physically just put your items on a shelf and let customers look, ecommerce website design requires attention to detail, tedious time writing product descriptions & effective copy, and taking high quality visuals to make your product stand out. Ecommerce web design can be even more extensive than a regular web design if you have a lengthy product list. With no clear cut standard for ecommerce web development, it takes a professional or someone with experience building platforms to understand what to anticipate.
Businesses make several key mistakes when approaching ecommerce web development. Low social proofing is one primary pitfall as customers associate a brick and mortar store with legitimacy compared to online sites. Linking to social media sites with a low follower base or having a website with not too many product reviews or testimonials also can harm the trust factor the website gives off.
Ecommerce websites benefit from good SEO practices as well, especially when it comes to creating page copy and product descriptions. Making sure you have the right length for you web text and hit on keywords can make your product easier to find for search engines, which gives you more traffic. Avoid issues such as how to deal with seasonal products or how to redirect pages when items are out of stock. Also paying keen attention to internal link building and user friendly search URLs does wonders for your user experience.