Social Strategy

The Importance of Social Strategy

With the current worldwide focus on social media, a company without a social presence might as well be a company that does not exist. However, it is even more dangerous to venture into the social networking world without a social strategy for your business or individual project. Social media is about creating a community for your audience. It’s about bringing your fans together and showing them a more personal side of your company. Without a solid social strategy behind your content creation and how you engage with your fans, you might as well not bother having a social presence at all.

The team at Outsmart Labs is adept at this process and it shows. We not only create content for various social media channels, we also provide a long-term, yet adaptable strategy to help you hone in on the best way to connect with your audience. We’ll create content calendars for all your social media channels, direct the right audiences to that content, manage social ads, monitor & report on social analytics and adapt that social strategy to every change each platform makes. You’ll never be in the dark again when it comes to social (media) issues.

And once we’ve created that initial strategy for you, we keep working with it and modifying it to handle platform changes with ease. We also work directly with you to make sure that we are able to speak about your business with expertise. The creation of content to promote your brand properly is key. In addition, we will assist with or even take over customer engagement efforts on your social channels to make sure your fans always feel heard & appreciated. You’ll never have trouble getting in touch with us either. Any questions or concerns you may have are always handled immediately and with the utmost care. Not only do we want your business to succeed on social media, we want you to know why it continues to succeed.

"We don't have a choice on whether we DO social media, the question is how well we DO it." - Erik Qualman

Social Strategy continued

Social Strategy means different things to different people. Here at Outsmart Labs, we customize individual plans that fit your direct needs. No two social strategies are alike, but there are some factors we keep at the forefront:

Content Creation

Individual posts and graphics created for platforms such as Facebook, Twitter, Instagram, Google+, and LinkedIn.

Social Targeting

Tailoring varied audiences based on demographics and psychographics to reach the right people at the right time.

Customer/Client Engagement

Interacting with customers/clients on your social media channels in an informed and engaging manner is vital.

Continuous Monitoring

The only way to truly find the perfect strategy for a business is continuous monitoring of quantitative analytics and qualitative data.


Every strategy needs to be reevaluated and tweaked to adapt to algorithm changes, social platform updates and just for overall long-term success.

Your Social Strategy partner

To Summarize:

Overall, social media is nothing without a social strategy that gives your business forward movement. If you are ready to put a strategy in place for your company, just contact us so we can meet with you and go over our services in detail. We’ll craft a plan that will help identify your needs and wants for your social presence. Then, we’ll execute the proper strategy to make those needs and wants a reality. Ready to join the social revolution? Contact Outsmart Labs so we can create the perfect social strategy for your business!

"Content is Fire, Social Media is Gasoline." - Jay Baer

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Convert your users to customers. Outsmart Labs bridges the gap to make this a very real possibility.

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