Social Listening is not as easy as just using a good eye or a good ear; it requires thorough planning and a great listening strategy to match your business needs. Brands interested in implementing social listening tools into their communication needs often should consider the following when analyzing social mentions:
Social monitoring tools are helpful softwares we implement with our clients to help track a range of communication insights. We can track the virality of URLs, popular keywords, and hashtags using tools like Buzzsumo and Keyhole. We also can assist clients with tools such as Google Alerts for filtering mention alerts based on location or region.
Social Monitoring Strategy
For new clients who still find social tracking a huge challenge we can take your business needs and create the perfect strategy for monitoring social mentions. We can help find popular keywords in your market to track, choose the right platform for you to monitor, and prioritize your monitoring needs based on just feedback, popularity, or actual customer service needs.
A sentiment analysis is an important social listening tool in order to determine the tone behind a certain brand mention or conversation. We can help clients determine whether a brand mention is either positive, negative, or neutral using unique tools that helps us analyze brand reputation.