Transform how your company makes digital decisions by using analytics reporting to support your business strategies. Analytics reporting is the measuring of traffic and engagement numbers from websites, applications and/or social media. Analytics tools help answer the who, what, when, and how regarding people that are accessing and using your websites and social media profiles.
Analytics tools include software data tracking like Google Analytics, Adobe Analytics, traffic information sites like Alexa and Quantcast, as well as social reporting on different social media platforms. Social reporting on the various social media sites let you pinpoint where your audience is coming from and what their interests are. By understanding the data available to you, you can create better interactions and more profitable leads with your audience.
Data can help drive decisions for your business and it’s essential for every business in every industry to implement and use analytics. Even the biggest corporations make use of at least one analytics tool. E-Nor, Inc. annually looks over the analytic implementation of Fortune 500 companies and estimates that for 2015, 67% of them used Google Analytics. Can you really afford to neglect data collection in the digital age?
With so many companies using some form of digital analytics reporting, it’s important to pay attention to the data that you can get from social media platforms when creating content and targeting audiences. Outsmart Labs makes it easy to make decisions driven by data. We’ll help increase your confidence that you’re heading in the right direct for growth by helping you understand and use analytics tools.
Outsmart Labs understands that with all the different sources and types of data out there, it can be confusing knowing what’s relevant and helpful towards promoting growth for your business. Our goal is to make all the data mined from social mentions and social media accounts easy to manage. We’ll make it simple to optimize your content and engage your audience. Social media shares, actions, and conversations are a unique source for leads and profitability.