In case you haven’t noticed yet, mobile devices are creating a momentous shift in our daily lives. Even the king of the search industry, Google, released a new statement concluding over 50% of searches are now coming from mobile devices. For marketers, this can change a myriad of small factors that can help or hurt your business. While this does not distinguish between mobile search apps or a mobile search site from a web browser, it does prove that most searches are happening on the go and away from stationary desktops.
For emerging brands looking to climb the SERP ladder this means a lot when it comes to screen size. People want answers as fast as possible and attention spans are getting smaller and smaller. Low pagerank positions mean more scrolling which could hurt traffic if people are not willing to thumb scroll through pages to find your listing. This also means Adwords can be an effective option now that they get primary positions in the linear hierarchy of the screen.
Google takes into account mobile search when creating its own algorithms as well. If your website isn’t readily designed for mobile, this results in a slash in page rankings. Bounce rates can raise if your page takes too long to load on a mobile device which will also hurt analytics. The trend predicts mobile searching will only continue to take over the desktop market. Brands have to learn to think for the small screen first before scaling up to larger devices.
Technology pushes the world to move, think, and function faster while increasing efficiency. The mobile landscape is ubiquitous and puts a whole new audience of leads at arms reach for businesses. Understanding the behavioral patterns of users can make mobile searching an easier vertical to manage for your marketing strategies.