Most SEO experts agree link building might be one of the hardest strategies performed in digital marketing. That being said, its value in raising page ranks is among the most valuable techniques thanks to the level of difficulty involved in doing this. How do you convince someone that linking to your site is in their best interest? Blogs and other websites who have the authority you would seek out for a link building relationship already understand the power in a link and won’t be so open to just linking to any website. Not to mention, the pool of authoritative websites is small, meaning there are potentially other people competing with you for these opportunities.
The process that goes into link building can be best explained by understanding the algorithms that goes into search engine rankings and understanding how a hyperlink functions. Simply put, link building is the process of getting a site to link back to your site to improve credibility. There is a positive correlation between the number of quality links to your site and your place in search rankings because of how Google functions. Beyond just spiders and bots, links are great at bringing more unique traffic to a certain web page.
There are multiple strategies to approach building links that most companies seem to aim for. One of the most popular strategies is targeting local influencers or experts for interviews or features which they often tend to their share on their own personal sites. Some other creative link building strategies include finding local directories, sponsoring events, and building press articles that people will link to.
We encourage all businesses to experiment with SEO link building because it is a great way to encourage brands to connect not only digitally but in the real world as well. Beyond the algorithms and page crawls, it fosters a sense of connectedness amongst related businesses and forces brands to rely on each other in what can be a competitive marketing environment.