Keyword Analysis

The Importance of a Keyword Analysis: Sometimes Words Can Hurt You

If digital marketing was a virtual kitchen, creating content would be synonymous with the act of cooking. But an integral part of any recipe is combing the best ingredients. Choosing keywords is like choosing the right ingredients for the perfect dish. Adding salt to a cake pretty much takes away its appeal. Create content with the wrong keyword and it pretty much loses its function. Keywords can make or break your content and that’s what makes an effective analysis so important.

SEO constantly involves putting keywords through tons of algorithms and web searching innovations. No one formula is the best formula and there is no secret to magically boost your position in a SERP. Therefore, a keyword analysis can be useful as a rule of thumb to plan out content, and strategize your online marketing. Some content management systems try to ease the keyword analysis process with small SEO checkers, like Yoast and several others, to give users a better idea of opportunities to insert useful keywords.

The problem is there are so many keywords that exist in our lexicon. Essentially, anything that is a common word or phrase can be a keyword. Businesses have to ask themselves which keywords accurately describe their brand. If you think crafting a brand elevator speech is hard, try defining your business in less than three words. Not very easy, is it? Marketers take up the challenge eagerly because the value of a golden keyword can be the difference between a million dollar sale and a loss in ROI.

Simply put, there is no way around using keywords to create a winning search engine strategy. A keyword analysis will help further define your business message, unique selling standpoints, and your target market and then choose the appropriate terms to improve the visibility of your content. A keyword analysis can even tell you when a keyword is not being used enough, or being abused and overstuffed which can both impact web rankings in negative ways.

“Social and search marketing are inescapably interwoven art forms, twin daughters of different mothers, peanut butter and chocolate.” –Marty Weintraub

Keyword Analysis continued

Brands recognize and respect the power keywords can bring to their digital marketing companies but often lack the comprehension to use them in accordance with extensive algorithms. We understand this can be a struggle and encourage our clients to undergo a keyword analysis in order to assure their organic search strategy is guaranteed to bring them the leads they deserve. Some of the most important factors we look into when conducting a keyword analysis include:

Keyword Difficulty

The biggest mistake marketers make when planning an organic search strategy is picking keywords with a high rival factor. Keyword difficulty is a measure of how competitive a keyword is compared to other available keywords. While one specific keyword may seem like the best one to take your brand to new heights, if the difficulty percentage is pretty high you may waste tons of money pursuing a rank increase that simply won’t happen.

Long-Tail Keywords

The more specific a keyword, the more likely a match or conversion will occur for whoever searches for that term. Brands often assume users will search generic terms like travel, food, restaurant etc. In reality, for users looking for something specific a user may search a phrase like “italian restaurants near me” to filter out unwanted phrases.

Keyword Analysis Tools

We are familiarized with dozens of professional tools that can give us accurate measurements of your keyword success rates. These tools can cover a range of keyword factors including keyword density and how to segment keywords by relevance. Clients who work with us are getting access to some of the best technology on the market for keyword analysis.

Your Keyword Analysis partner

To Summarize:

Businesses should focus on what they sell and why they sell to their specific audiences. Keywords build a bridge of discovery for those looking for these services. If your keyword strategy isn’t reaping the success you would like or if you don’t know where to start, this can be a nightmare for marketers. Alleviate your keyword headache today by contacting Outsmart Labs for a robust keyword analysis to grow your business.

“Content that creates happy searchers will be content that makes Google look smart for finding it.” – Sonia Simone

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