The numbers don’t lie – they’re just difficult to read sometimes. Analytics and reporting are concepts used by companies large and small to discern the effectiveness of their websites and the content they create for them. From blogs, to advertisements to product pages, every part of a website has insights to offer its owners.
Like any specialized field, analytics and reporting have their own set of terms that you have to be familiar with in order to make sense of them. To make sure you come out right-side-up on your analytics reporting, here’s a small sampling of the data most analytics software will cover:
- Clicks indicate the number of times a link on your website is clicked on, while click-throughs indicates the number of times a person viewing your website goes through to another page on the site.
- Unique visitors are just that – visitors to your site who have not visited it before
- Your site’s bounce rate is the percentage of viewers who leave your website after landing on its front page.
- An engagement is anything a viewer does to engage with the content of your website or social media, such as liking, sharing or commenting.
- Traffic sources are important to take note of because this tells you where your viewers are coming from. Were they redirected to your site by clicking on an advertisement? Did they click on a search result they typed into Google? Did they visit your site directly by typing in its URL? Depending upon the answer, you’ll be able to focus your efforts and even see if an advertising campaign is effective.
A number of tools can be used to discover these insights, such as Google Analytics and ReportHost. These providers can aggregate clicks, bounce rates, engagements and more in daily and weekly reports, as well as reports based on larger trends by analyzing patterns by month and year. However, the sheer number of numbers, can have you drowning in data. That’s where Outsmart Labs comes in.