For new and existing businesses, social ads can be a daunting tasks considering the number of different social networks where advertising is available. Every platform has a different combination of user bases and interfaces presenting a plethora of options in creative ad sets, times, and social media content. Below are a few things we take into consideration when tailoring your paid social advertising segments:
Improving Quality Scores
Similar to web PPC campaigns, different social networks have calculated metrics for judging the effectiveness of your paid ad segments. Facebook uses a relevancy score to determine which ads resonate with users most when choosing ads to send out. Twitter imposes its own algorithm that can cost you money if you haven’t perfected choosing ads with high engagements.
The best practices in social advertising involve using data from campaigns in order to see which strategies are actively converting leads into successful sales. We can you help keep track of your engagement rates for each digital ad campaign and integrate this data into your sales software or web analytics.
When operating a paid social campaign, every social network provides detailed targeting abilities based on a variety of categories based on demographics, interest types, and user types. Custom targeting also involves effective time management for scheduled posts and prime targeting hours. Getting the attention of a large portion of your niche client pool is better than a small percentage of every single user.