Retargeting Ads

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Retargeting ads are advertisements that follow your potential customers as they surf the web. Not in a creepy way, of course, but in a way that makes them more likely to come back to your website and make a purchase or perform another action beneficial to your business.

Generally, there are two kinds of retargeting ads: pixel-based and list-based, which experts like Outsmart Labs and AdRoll focus on. Depending upon your situation and your company’s specialties, each one has its pros and cons, but none of this is to say you can’t have a combination of both.

List-based retargeting ads require a lead list that you’ve already generated. In essence, your advertisements will follow their email addresses to other websites they log into, especially on social media. This can be problematic because people often have multiple email addresses, and without a matching address, your ad won’t be able to find the potential customer. A benefit to list-based retargeting is your ability to curate and classify your own lead lists, so you can personalize the experience of customers, and if you already have an extensive lead list, you open up the potential to reap more benefits.

Retargeting Pixel ads use cookies to track visitors to your site. These little lines of JavaScript are the reason many websites come with a pop-up warning, telling you that they use tracking cookies to personalize your experience. Little bits of code are installed onto your customers’ web-browsers, and will then track their browsing habits, both on and off your site. Since the cookies will follow the clicks of your visitors, your retargeting platform is able to show advertisements specific to the pages they visited on your site – wherever they browse. The pixel-based retargeting system, itself, can occur very quickly, but its effectiveness does depend upon the amount of traffic your website receives. So, if you have a killer website with plenty of search-engine-optimized content (which Outsmart Labs can also help you with), pixel-based retargeting might be the right choice for you.

“Don’t find customers for your products, find products for your customers.” – Seth Godin

Retargeting Ads continued

Outsmart Labs is made up of an experienced team of web-builders and coding experts who can pull maximum functionality out of your website. We want your company to succeed in all areas of digital marketing, and retargeting ads can give you the extra edge you need to stay ahead of the digital advertising curve. We specialize in both list-based and retargeting pixel advertisement, and can help you make the right judgment calls to tailor a plan just for you and the needs of your business. With us on your side, it’s perfectly simple to create advertisements that are not only personal, but effective.

Your Retargeting Ads partner

To Summarize:

There are plenty of opportunities out there to make your marketing strategy more effective online, and retargeting ads are just one of many. Remember that Outsmart Labs is your hub for all things digital marketing, and be sure to reach out to us to craft the perfect retargeting ads for your business!

“Content is the key, because it’s how a website creates an online experience.” - Adam Audette

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