You’re a flourishing business owner with a great sales record looking to boost your visibility and become more aggressive with leads. You understand the basics of digital marketing, and feel confident in experimenting with paid search campaigns. Now, the term PPC is proposed to you and you love it for being such a measurable channel of digital marketing. Do you have time to monitor it all day? To optimize the effectiveness of it? This is where PPC management comes into play.
PPC management in digital marketing campaigns refers to the daily maintenance for your paid search marketing. What is PPC? PPC stands for Pay-Per-Click and is often referred to as CPC or Cost-Per-Click by other familiar digital marketers. It is simply the term associated with the method of bidding on relevant keywords from popular search engines. Between PPC and CPC, the paid search alphabet continues to grow more complex with new terms such as CPAs, views, and impressions all being important terms in PPC management. Failure to understand these terms are one the reasons why most businesses seek out a professional PPC agency.
Google is by far the most popular PPC campaign tool because of its Adwords management extensions. Managers are usually in charge of choosing campaign settings such as targeting local or national markets and whether working with certain affiliate programs is useful. Also adding filters is important to campaigns looking to target specific segments and avoid certain website placements. The best campaign is always a personalized campaign if you want to spend your money efficiently.
PPC management services can be a full-time job if you have to spend your time researching keywords, competitors, and even your competitor’s keywords. Businesses who bootstrap their PPC management needs run the risk of using the wrong copy, which can lower conversions, and do not have access to certain paid tools which can be a competitive advantage in the long run. For any business, whether established or just beginning, PPC management services are always worth the investment.