You’d be hard pressed to find an individual or business that doesn’t have at least one email address, if not multiple. Ever wondered how many people that equates to around the world? Try about 2.5 billion people. That is a huge number when considering marketing channels for outreach. This is why email marketing has continued to be a driving force in an evolving tech realm. Email has become a huge competitor to physical mail, and most users check their email more frequently than their real mail.
Instead of stuffing physical boxes with bland junk mail flyers, email marketing allows companies to engage their leads with responsive emails that push the envelope with design and measurability. While designers are filling amazing email templates with tons of rich media capabilities, marketing professionals are skimming through data and heatmaps hoping to find new conclusions from targeted segments.
Emails offer flexibility in dynamics with many email marketing tools offering competitive features to ease the process. Great email marketing campaigns are probably constructed with HTML and CSS features and are optimized for mobile usage. With mobile alone, many digital native cell phone users actually prefer viewing emails on mobile. This is great because it gives companies a 24/7 access window to a user no more than a thumb swipe away. At a relatively low marketing cost, emails are great way to get high response rates.
For companies in B2B markets, email marketing is a staple since almost every company has an email address and getting access to emails can be fairly simple. For some companies a simple website form can create a portal for marketers to collect new emails from web visitors. This also is beneficial because of how much more personal an email can be. Other marketing channels are public, and even social media can seem obtrusive in some ways. Emails are strictly between sender and user and can be great ways of experimenting with personalized copy to users.