The natural migration of ads from the physical world to the digital landscape was almost predictable as online users grew over the years. Throughout the transformation of web experiences display advertising has held a stronghold of importance in the digital marketing realm. Marketers still value the opportunity to be front and center with their targeted audience. In the digital world, a display ad can reach as many people as a billboard. An effective display ad can earn your business dozens of new clients for growth.
Banner ads and rich media are two popular forms of display advertising used by marketers today. While new customer acquisitions are the underlying the goal, the main point of display advertising is to maximize impressions. Compared to other forms of advertising impressions are difficult to track because they’re not always easy to measure as far as ROI. Learning how to track conversions from display ads can help you learn how what your customers respond to most and which ads are wasting money for you in the long run.
Businesses often lack the knowledge behind which forms of content can garner the highest CTR (click-through rate), which is essential for leveraging new web traffic. Display ads come in various sizes as well as different price ranges. Maybe you have the budget for a full page interactive pop-up. Or you run a business that needs a balanced marketing plan with a few small static display ads on a popular webpage. No matter the size, the content involved has to be creative as you often have only a few seconds to grab a customer’s attention.
Display advertising requires a clear set of marketing goals, a target audience and patience. If your brand is struggling to reach new customers, a professionally tailored CPM campaign can be a cost-effective way of getting your business in front of new consumers. Complete your branding cycle and implement display ads today. By attaching your business to relevant sites and platforms your brand will continue to raise its credibility amongst potential customers.