Everyone can agree in the exponential growth of the Internet, so naturally with this growth comes a few side effects. Saturation is definitely one of these side effects and for emerging businesses and it can pose huge problems in marketing and visibility. In recent years, discovery platforms have gained traction as smart ways to cut through the noise of the web and gain the attention of some useful web traffic.
Furthermore, end-users are growing smarter as well, making traditional banner ads less efficient for conversions. Our human eyes are now trained to ignore banner ads and can dismiss annoying pop ups. Marketers are forced to find more appealing ways to engage their traffic and new trends such as native ad networks and other content discovery strategies are a great way to keep up conversions. Before discovery platforms emerged getting native ads displayed on certain websites posed a significant challenge to marketers.
Of course, brands may be unaware of the numerous discovery platforms that exist to improve inbound marketing and often seek professional help to get these implemented into a new marketing campaign. We are familiar with a wide range of tools used including Taboola, Outbrain, and Zemanta. These are tools that require expertise in ad bidding as well, since native ads are similar to PPC or CPC campaigns. A professional has access to these tools and more to help ease your content discovery process.
Thus content discovery platforms function well for both sides of the digital playing field. For websites, CDNs and other native ad syndication services offer a great way to support display ad revenues. Are you confused about whether a discovery network makes sense for your business model? For brands, it offers the opportunity to leverage content in their favor to gain new leads and the necessary traffic they are seeking.