Affiliate Marketing

Affiliate Marketing for Digital Performance

One of the most overlooked forms of marketing in the digital world is affiliate marketing. Ironically, the model affiliate marketing runs on has been a long-dated model consistent amongst brand ambassadors and sales representatives. For years people have found products of interest, and referred to them friends in exchange for a commission on sales. With an affiliate program, usually the merchant or brand pays out a commission to an eager web host in exchange for a commission or other form of reward/payment.

Affiliate programs are great examples of performance marketing techniques which at the end of the day is a win win for both parties involved. The affiliate definition has definitely has been consistent over the years which means the model has been a proven success for businesses in the past. Affiliate marketers are a great alternative way to bring in traffic and to reach users in new countries.

For an affiliate partner, the most important thing is making sure the products being promoted are relevant to the customers a potential partner may advertise. Profits may not happen overnight which is why building relationships with potential affiliates is important. Making sure a partner fits into a company’s culture or has the patience to advertise on a certain platform is important. Despite the amount of hard work that goes into it, the competition in certain industries remains high.  

However, a professional is highly advised before a business starts to just dump money on eager ambassadors. The affiliate network is not a perfect network and fraudulent activity is a serious concern. Things like cookie stuffing can be prevented by access to management platforms that monitor all links and activities picked up by cookies on web pages. However, when partnered with a well-known affiliated program or agency that understands how affiliate programs work, you can mitigate many potential risks.

“Think about changing the mantra from always be closing, to always be helping.” – Jonathan Lister

Affiliate Marketing continued

Companies are encouraged to explore affiliate marketing because of its low risk advantages for brands looking for exposure. Essentially you are only paying for a certain required level of performance for access into a certain market. Influencers looking for supplemental income love affiliate marketing as well because most of their day is spent engaging with the same audience base you want access to. Its rare to find such a win-win situation in marketing. When brands finally want to explore affiliate marketing we focus on several key options including:

Raw vs Unique Clicks

Raw clicks refer to the amount of clicking activity that happens around an ad in general including banner ads and links already clicked by an IP address. Unique clicks refers to when a user interacts with a link for the first time and are redirected to your site or landing page. This ratio presents an alternative to analyzing click activity versus recorded click through rates.

Affiliate Networks

This refers to third party advertising networks where there are methods in place to track affiliate marketers and their marketing efforts. Many people prefer affiliate networks because of how hassle free they are and they allow marketers to avoid the responsibilities from traditional sale methods.

Cookies

Whenever you visit a new website, a cookie is sometimes stored on that person’s computer to keep track of that person’s web use. In affiliate links these are useful to keep track of a user’s activity after they clicked on a link to ensure they make a purchase.

Your Affiliate Marketing partner

To Summarize:

If you’re considering affiliate marketing, congratulate yourself on your research into one of the most subtle advertising methods. Affiliate markets are a great way to influence purchasing behavior in new markets. Affiliate marketing can be a daunting new form of marketing to setup but once running can be a great form of ROI. Contact Outsmart Labs today to learn how an affiliate marketing strategy can be a winning formula for your business.

“Keep it short. No one reads more than the first paragraph. You have 10 seconds, make it count.” – Eric Miller

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