Even though the Adwords are pretty much ubiquitous on the web, there are still millions of people with no idea of how to properly use the network. We understand this and assist businesses in exploring how Adwords management can be a great benefit for their growth strategies. Some companies spend millions of dollars a year using Adwords because of how successful it can be with the perfect formula. Here are a few important things we can help clients implement to improve their Adwords management:
Your ad rank is the logic Google uses to determine which ad is shown and where it will be seen. An ad rank is determined by a combination of your quality score and maximum bid. This can cause some businesses to run into trouble when assuming that by raising a maximum bid they can win a higher ad position. We work with clients to make sure they understand what it takes to achieve a high rank which can guarantee a higher position for less money per click.
Google gives marketers the opportunity access to the largest network of potential websites for ad placement on the Internet today. The network alone reaches over 90% of Internet users and can end up being as much as 20% of Adwords traffic. Display Adwords can also use contextual keywords for placement and can come in different forms including texts, videos, and images.
Google Adsense is often confused with Adwords because of how similar they are from a business standpoint. Adsense allows you the ability to place contextual ads on your own individual websites as a way to generate revenue. For brands not necessary selling a physical product, a Adsense option can be great to place on sites with content somewhat relevant to the keyword being searched. For example, if you have a blog that talks abouts food, an adsense account could be an option to sell food related products.