User Acquisition Strategy

User Acquisition Strategy Done Right

A user acquisition strategy is the backbone for the success of any business, whether it’s just starting out or already established. For a new business, acquiring new customers is paramount because acquiring them and keeping them is the first step in making your company successful. In order for that to happen there has to be a plan, just like anything marketing-related. For a lot of companies, acquiring new users means having a marketing campaign specifically serving that purpose. Some companies offer things for free like a download, often of an informational e-book related to the business industry. On other occasions, the company may offer a guide of sorts or even something physical sent in the mail. The point is to get users to take action by providing their information willingly (i.e their name, email address or phone number.) To get a user to provide that information takes some creative thinking as well as optimization of key elements like social media channels, landing pages and paid advertising.

For a user acquisition strategy to work well, everything else regarding the business has to be working optimally. A business’s website has to be optimized for the best user experience. Social media channels need to be optimized by providing engaging content that makes users take action and landing pages need to provide all the components that will prompt users to provide their information. On top of that, positioning needs to also be well thought out for messaging (i.e. making sure your product or service is ready for the user and at the same stage that is described in your messaging.) There are many things to consider but the most important component for user acquisition is identifying the target market, knowing who your customers are and speaking their language. That also means speaking their literal native language and understanding their culture to tailor everything in the marketing plan to them. For many companies, that means hiring multiple people that are well-versed in various cultures to make sure your marketing efforts ring true. This is effective, but can be very expensive to have this many in-house employees. For this reason, many companies choose Outsmart Labs to handle their user acquisition strategy.

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis

User Acquisition Strategy continued

At Outsmart Labs we understand how important it is to acquire new customers because we have to continually do the same, just like any other company. We are experts in the realm of user acquisition strategy because it’s what we do. We live and breathe marketing and because of that we are able to identify the necessary components to steer your company in the direction that will continually funnel users your way.

What we can do for you:

  • Build a user acquisition strategy from the ground up
  • Optimize your social media channels with the proper messaging targeted at your audience
  • Study the competition: we will figure out what the competition is doing and apply similar methods for your business.
  • Optimize your landing pages
  • Make sure your website is providing the best user experience

Your User Acquisition Strategy partner

To Summarize:

Whether your are a start up or are an established business and are having a hard time with your user acquisition strategy, Outsmart Labs can work with you to bring you up to speed. It’s safe to say that a lot of young entrepreneurs and business owners are not necessarily the most knowledgeable when it comes to their marketing efforts, we are. Let us take the reigns of your businesses marketing while you concentrate on running it. Let’s work together and be partners, give us a call today to help you define your user acquisition strategy.

"We must move from numbers keeping score to numbers that drive better actions." – David Walmsley

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Convert your users to customers. Outsmart Labs bridges the gaps to make this a very real possibility.

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