A user acquisition strategy is the backbone for the success of any business, whether it’s just starting out or already established. For a new business, acquiring new customers is paramount because acquiring them and keeping them is the first step in making your company successful. In order for that to happen there has to be a plan, just like anything marketing-related. For a lot of companies, acquiring new users means having a marketing campaign specifically serving that purpose. Some companies offer things for free like a download, often of an informational e-book related to the business industry. On other occasions, the company may offer a guide of sorts or even something physical sent in the mail. The point is to get users to take action by providing their information willingly (i.e their name, email address or phone number.) To get a user to provide that information takes some creative thinking as well as optimization of key elements like social media channels, landing pages and paid advertising.
For a user acquisition strategy to work well, everything else regarding the business has to be working optimally. A business’s website has to be optimized for the best user experience. Social media channels need to be optimized by providing engaging content that makes users take action and landing pages need to provide all the components that will prompt users to provide their information. On top of that, positioning needs to also be well thought out for messaging (i.e. making sure your product or service is ready for the user and at the same stage that is described in your messaging.) There are many things to consider but the most important component for user acquisition is identifying the target market, knowing who your customers are and speaking their language. That also means speaking their literal native language and understanding their culture to tailor everything in the marketing plan to them. For many companies, that means hiring multiple people that are well-versed in various cultures to make sure your marketing efforts ring true. This is effective, but can be very expensive to have this many in-house employees. For this reason, many companies choose Outsmart Labs to handle their user acquisition strategy.