Social Media Strategy

The Importance of a Social Media Strategy

When putting together a marketing plan for any business a social media strategy must also be implemented. Just like any other type of strategy it will also require some goals to be set and measured. During its course, the plan will also need to be optimized and for that it will require some competitor research. The reason for studying the competition is because one can tell what works and what does not and simply optimize the social media campaign strategy for one’s business. Competition can provide a lot of information during the research process because they are targeting the same customers. The key is to do a better job than they are. Take two computer companies for example; company A builds desktop computers with plain computer cases, nothing exciting about them. Their competitor (company B) builds their desktops with beautifully designed cases that have a nice paint job and catches the eye.

Both of these companies target the same customers, those that want to buy a desktop computer. Both of these companies also use social media for sharing their designs and connecting with their customers. Company A posts pictures on Facebook with a price and a link to go buy a system. Company B does the same thing, but includes a description of their system as well as a call-to-action that asks their followers to do something; it can be anything like visiting the site for more details or calling sales for a quote, but they never include a price that can be seen at their site. However, they always include nice features about the product and the pros of buying from a trusted seller. In this scenario, company B has optimized their posts to be a little more inviting and help users take action. Judging from the two strategies, one might be inclined to purchase from company B.

"Almost overnight, the Internet's gone from a technical wonder to a business must." – Bill Schrader

Social Media Strategy continued

At Outsmart Labs we put ourselves in the minds of your target audience by doing what the competition is doing, except we do it better. We build a social media strategy for your business that is tailored to your target demographic. We do things like:

Cultivate your Messages

We create customer personas and write messages that will resonate with them.

Choose the Best Channels

Not all social media channels are the same and not all products will fit with each channel. We will choose the best channels that are suited for your social media strategy.

Build a Plan

In social media, content is king, which means we will develop content that aligns with the message we will convey regarding your product or service. It will be engaging and will include more than one type of media, not just pictures; it might be a video, an infographic or a guide.

Build a Schedule

Create an ongoing schedule that plans out your social media postings based on past successes, and a varied content calendar.

Your Social Media Strategy partner

To Summarize:

If your business is in need of a social media strategy overhaul or you need a strategy built from the ground up, look no further than Outsmart Labs. Not only will we go the extra mile to help your company succeed, but we will also rigorously study your competitors and their strategy to build one for your business that outperforms theirs. Stop wasting time and get in touch with our professionals at Outsmart Labs. Call us today so we can get build the perfect social media strategy that will make your business shine.

"The Internet is becoming the town square for the global village of tomorrow." – Bill Gates

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