Search Strategy

Search Strategy - Your First Line In The SEO War

Search strategy is integral to making sure your company is discoverable by potential clients and customers. While no one knows all the secrets of the universe (like the search algorithms Google and Bing use), it’s our business to know how to optimize your content to be presented to searchers. This goes beyond post-tagging, and doesn’t require a major outpouring of advertising money in order to make sure your content is seen.

Your search strategy should be modeled after the known aspects of how search engines work. Search engines take a lot of things into account to call up the most relevant results, including keyword searches, word count.

So, what is a keyword search? Simply put, it’s when someone uses a search engine to find a result using a particular word. Whether they’re looking for that term specifically or just use the term in their search query, if you optimize your site or post for that keyword, the hope is that your site will fit the algorithm used to search for it. From choosing the right keywords, to knowing how often and where to use them, your keyword strategy should reflect how search engines react to their presence on your page.

The more relevant information you have on your website, whether that consists of blog posts, tips from your line of work or interviews with your CEO, the more chances you have to return as a search result on the topics that fit your company’s expertise. The more your site ends up near the top of search engine results, the more people will choose to read your content. This brings more customers, press opportunities and leads to your website. More views and clicks on your site also makes for better search engine optimization, creating a positive feedback loop for your metrics.

"The occasion is piled high with difficulty, and we must rise with the occasion." - Abraham Lincoln

Search Strategy continued

Outsmart Labs is a four-star general when it comes to search strategy. With us, every blog, page and post is whipped into shape to make your online presence both commanding and effective. We make sure that your branding and content is in line with what search engines look for, as well as what your company is all about.

SEO can seem like a daunting project, but with the right tools and knowledge, like what we have available at Outsmart Labs, it couldn’t be easier. Leave it to us to determine the right keywords and search strategy to make your website as effective as possible.

Your Search Strategy partner

To Summarize:

In the digital age, your company’s online presence is of vital importance to its success. Using the tools of the trade to your advantage, then, is the best way to ensure that your company succeeds, both online and off. When you’re ready to take your search strategy to the next level, we’re ready to take on the challenge. Drop us a message so we can chat about your search strategy today!

“Google only loves you when everyone else loves you first.” – Wendy Piersall

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