Product Strategy

Product Strategy After Launch

Like a lot of things that aren’t practiced on a regular basis can be forgotten, so can your product if you have no product strategy. Consider product strategy the blood throughout the cycle of your product’s life. It determines how your product stays in the minds and ears of potential customers and fans of the brand. No matter what it is, whether it be physical or not, every product goes through product planning and a product development strategy. During that process developers might ask themselves, “What is the product market?” To answer that question they will certainly have to conduct some research and begin the product strategy.

Eventually the product launches. Now what? What do you do? How do you keep your product relevant? What is the product strategy?

A strategy needs to have a vision, with goals and initiatives. Having a vision means figuring out who your customers are and how you will target them. It’s collecting data and analyzing it to determine how to best serve those customers. Setting goals is part of every product strategy because it’s where key performance indicators are determined and measured. For the most part, however, it will be effort and determination that will make your product strategy succeed.

Assuming your product is a character in a story (the hero), you might want to share the hero’s successes throughout the story (product life) on social media, particularly Facebook. It has the most users but it’s not the only channel to tell meaningful stories on. The use of social media in general plays an important role in your product strategy. Every good story starts with an idea and as long as that idea is carried throughout the story and told in an engaging way, then there will be a happy ending. The product will have a good life.

“The essence of strategy is choosing what not to do. ” - Michael E. Porter

Product Strategy continued

Taking care of everything in regard to your product can be a daunting task, especially your product marketing strategy. At Outsmart Labs we are determined to make your product strategy succeed. It’s what we do. We analyze the market and educate you on the best course to take for the best possible outcome. Product strategy requires a team and as a team we work cohesively to meet the goals of each of our clients. As a product developer your job should be to focus on your product and let professional digital marketers like us handle the rest.

Outsmart Labs can:

Build a visual roadmap

Making sure it contains set goals, key point indicators, plans of expansion and improve your vision.

Build infographics to give you the big picture

These are great to share on social media. They are perfect to educate fans and potential new consumers as to what exactly your product does to improve their quality of life.

Digital storytelling relative to your product to share with followers

Through various content and digital marketing techniques, we build a brand story to help catapult your product strategy to the next level.

Your Product Strategy partner

To summarize:

If your product strategy is not carried out throughout the life of your product then it will stay in the back of the minds of your audience.  To avoid that, your product needs to stay fresh, which means planning is ongoing and changes must be made when necessary. Rather than worrying about that all on your own, let Outsmart Labs do it for you. Let us research, tell stories and connect with brand advocates to keep your product in in the front of the consumer’s mind at all times. Give us a call and we will come up with the best possible product strategy for you.

"There is nothing so useless as doing efficiently that which should not be done at all." - Peter Drucker

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