Product Launch

Product Launch and the Recipe for Success

Launching a new product can be rather exciting when a business is getting ready to finish the first leg of the project. For the ones working on the product it means the satisfaction of their completed work and watching how the end user will react. For the end user it means the anticipation of that product, especially if it’s something that will be an upgrade, like a smartphone or a new processor for their home computer. In the world of digital media, a product launch means having a new product introduction prior to launching it. That way potential buyers can get excited for it and begin their own research. The best way to create excitement for a product launch is to share the news on social media. Most of the time, a product launch will consist of an announcement on your site, but in today’s world, it is absolutely necessary to post it on social media channels as well. It’s important because that is how brand advocates will create a buzz for it.

The old way of launching a product meant having a TV commercial, press release or a newspaper article. However, in the age of all things digital, more people are spending time on their phones and computers rather than reading newspapers or watching television. Consumers are not engaged while watching TV but when they are on their computers or smartphones, chances are they are using some sort of social media platform, the biggest one being Facebook. Because Facebook is the social media channel with the most users, so it’s a no brainer to announce a new product launch there. On Facebook, fans of your brand will be the first ones to share information regarding a new product. Getting brand advocates to share the news and create a buzz will increase the likelihood of success with the right product launch formula.

“Commit to a niche; try to stop being everything to everyone.” - Andrew Davis

Product Launch continued

At Outsmart Labs the right formula means studying your business, conducting research and creating engaging content that will be shared by your brand advocates. We identify the best-suited launch strategy for your product. We do the heavy lifting so you need not worry about anything else but making sure your product is perfected. As a digital agency we understand how important your business is to you and we will strive to help your brand succeed. The tactics we use will be tailored specifically to your business. What can we do for you?

Create a schedule for all product announcements

All product launches require a calendar. Without one, the steps to outline the release of the product cannot be properly executed.


Giving potential buyers the right information at the right time is paramount. Timing is everything.

Make an event out of your Product Launch

This does not necessarily mean a physical event; it can be done online, like Facebook Live for example.

Your Product Launch partner

To Summarize:

Outsmart Labs can help you with the aforementioned and more. Every business is unique and that means coming up with the right product launch strategy that best suits the needs of the business. Launching a new product does not have to be stressful, especially if you have experts helping you along the way. We are the experts. If you are not sure how to go about releasing a new product or your next one in line, let us handle it for you. Give us a call and let us help you with your product launch!

“Dont say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.” - Erin Bury

Let's get to work

Ready to move your brand fordward?

Convert your users to customers. Outsmart Labs bridges the gaps to make this a very real possibility.

Contact us