Launching a new product can be rather exciting when a business is getting ready to finish the first leg of the project. For the ones working on the product it means the satisfaction of their completed work and watching how the end user will react. For the end user it means the anticipation of that product, especially if it’s something that will be an upgrade, like a smartphone or a new processor for their home computer. In the world of digital media, a product launch means having a new product introduction prior to launching it. That way potential buyers can get excited for it and begin their own research. The best way to create excitement for a product launch is to share the news on social media. Most of the time, a product launch will consist of an announcement on your site, but in today’s world, it is absolutely necessary to post it on social media channels as well. It’s important because that is how brand advocates will create a buzz for it.
The old way of launching a product meant having a TV commercial, press release or a newspaper article. However, in the age of all things digital, more people are spending time on their phones and computers rather than reading newspapers or watching television. Consumers are not engaged while watching TV but when they are on their computers or smartphones, chances are they are using some sort of social media platform, the biggest one being Facebook. Because Facebook is the social media channel with the most users, so it’s a no brainer to announce a new product launch there. On Facebook, fans of your brand will be the first ones to share information regarding a new product. Getting brand advocates to share the news and create a buzz will increase the likelihood of success with the right product launch formula.