For big companies trying to keep up with new marketing trends, it is fairly normal to occasionally request assistance from consultants. Companies value neutral third-party opinions on topics that directly impact the market. Businesses are often hesitant to work with in-house consulting because of the gap between problems and sometimes solutions that are unrealistic.
There are times when we all need an outside opinion on a challenging situation in our lives. For companies with expertise outside the realm of digital marketing a digital consultant can be a viable resource for helping create a winning marketing strategy. For brands targeting a certain demographic using local consulting firms have paid dividends in efficiently marketing to a certain location as well. A combination of an in-house local consulting team can have an upper-hand in choosing the right demographics, keywords, and social channels for your business needs.
An in-house consultant gives businesses a competitive advantage by allowing chosen consultants to skip the time consuming discovery stage of learning about the business. In-house consultants don’t waste hours learning or researching how your company functions which can be costly. They bring a sense of continuity to the advising process and often times care more about the growth of the team they are consulting. Internal consulting has become a popular alternative to large external consulting firms because of these advantages.
For companies interested in improving their digital marketing efforts, an external consultation might bore you down with data and statistics they have researched and fail to provide a clear cut solution. Consulting needs to provide a stable solution for the long haul. In marketing, success is tied to sales and quotas which can take months or a full year after an initial consultation has taken place. This is why an in-house consultancy can be beneficial for emerging brands.