What is ecommerce? Ecommerce is defined by the conducting of commercial electronic transactions online. If a business is selling a service or product online, they’re considered an ecommerce platform. As a business owner, one might ask themselves, “What is the best strategy to make the most revenue from my products and services?” The answer is not black and white. When it comes to tactics, each business will have a different approach to their ecommerce strategy. For example, aside from having a site, does the business have a social media presence? Does it need it? Will it increase revenue? How? These are the types of questions business owners should ask themselves, if they’re not part of any social media channels. If they aren’t, then now is the time to join Facebook. (1.7 Billion users as of June 2016)
Facebook can be thought of as the “face” of a company, a medium to advertise on and also a means of connecting with customers. It also promotes organic traffic, which potentially brings in new customers. For example, if a computer company just launched a new line of machines, it would behoove them to post it on Facebook so that their followers can read, learn and share the news. From there it appears on the newsfeed of people who might not have heard of the company or product. In doing so, that creates a lot of impressions (eyes on your product and company) and potentially creates more followers.
Social Media, particularly Facebook is the perfect place for customers to engage with your company. It’s also a great way to provide content relevant to the business. For ecommerce it could mean showing features and benefits of the product and/or service. Now days it is essential to be part of at least Facebook, due to the sheer amount of users that it has.