How well do you know your brand? Does it convey the right message? Do you know what effect your messaging has on customers? If you don’t know the answers to these questions, you could never expect a customer to. A company without a brand lacks personality, but a digital brand audit can help you find the vitality and fervor that drives your messaging.
Managing your digital brand is all about creating a consistent experience for your clients. A consistent brand makes your company recognizable and relatable, and more importantly, sets you apart from your competitors. People are afraid of what they don’t understand, so if your branding efforts leave customers feeling confused rather than enlightened, you may want to reconsider your messaging. Customers should know exactly who you are, no matter the platform or format you use to introduce your company to them.
Digital branding is a lot like courtship – sending mixed signals will get you dumped – and quickly. On the other hand, clear communication and understanding the desires of those you woo is bound to further your interests and result in a lasting symbiotic relationship..
How you present yourself must be consistent with who you are as a company. Branding for a law firm and for a preschool, obviously, is going to require different typefaces, color schemes and design layouts. A bakery may not have the same “voice” in their messaging as a film studio. A digital marketing blog won’t use the same keywords as a fitness equipment retailer.
Every company is going to see different results from their own digital brand audit, and you might even see changes as you grow. Audiences shift, clientele changes, specializations are discovered. And while you’ll want to stay as consistent to your original branding as possible, rebranding is something we know how to do, too.