Digital Brand Audit

Building A Brand Castle: Your Digital Brand Audit

How well do you know your brand? Does it convey the right message? Do you know what effect your messaging has on customers? If you don’t know the answers to these questions, you could never expect a customer to. A company without a brand lacks personality, but a digital brand audit can help you find the vitality and fervor that drives your messaging.

Managing your digital brand is all about creating a consistent experience for your clients. A consistent brand makes your company recognizable and relatable, and more importantly, sets you apart from your competitors. People are afraid of what they don’t understand, so if your branding efforts leave customers feeling confused rather than enlightened, you may want to reconsider your messaging. Customers should know exactly who you are, no matter the platform or format you use to introduce your company to them.

Digital branding is a lot like courtship – sending mixed signals will get you dumped – and quickly. On the other hand, clear communication and understanding the desires of those you woo is bound to further your interests and result in a lasting symbiotic relationship..

How you present yourself must be consistent with who you are as a company. Branding for a law firm and for a preschool, obviously, is going to require different typefaces, color schemes and design layouts. A bakery may not have the same “voice” in their messaging as a film studio. A digital marketing blog won’t use the same keywords as a fitness equipment retailer.

Every company is going to see different results from their own digital brand audit, and you might even see changes as you grow. Audiences shift, clientele changes, specializations are discovered. And while you’ll want to stay as consistent to your original branding as possible, rebranding is something we know how to do, too.

"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well." – Jeff Bezos

Digital Brand Audit continued

Here at Outsmart Labs, we use all of the resources at our disposal to manage your digital brand. From web development and design, to social media presence, to SEO and more, Outsmart Labs is your go-to group of experts to generate brand lift.

We also customize our services to meet your brand needs. Not every company needs a presence on Snapchat, but if it flows with your brand, you better believe we’re on top of custom filters for your events and regular posts to keep your social presence strong. It’s important that no 2 digital marketing plans are the same. By completing a digital brand audit, we are able to figure out what’s working, what’s not and what new tools will be best to introduce into your brand strategy.

Although there certainly are guidelines to follow for successful digital brand management, Outsmart Labs doesn’t take a one-size-fits-all approach. We take into consideration all the nuances of your company, what you stand for, and the importance of conveying the right message when creating a digital brand strategy.

Your Digital Brand Audit partner

To Summarize:

If you remember one thing about digital branding, let it be this: You don’t have to be stuck on all the tiny messaging decisions needed to establish your brand in this increasingly digital world. Outsmart Labs is the one-stop shop for your company’s digital brand needs. Please, don’t hesitate to drop us a line and get your digital brand audit started!

"The keys to brand success are self-definition, transparency, authenticity and accountability." – Simon Mainwaring

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