As content marketing continues to position itself as a key driver in leads and sales, creating an organized content calendar becomes crucial for your marketing efforts. When dealing with a heavy volume of content for your business, the biggest challenge becomes just managing all the content involved. One of the most impactful ways of keeping track of your marketing strategies is to create an Editorial calendar for you brand. Editorial calendars are no longer tools just for your favorite magazine, instead they become mind mapping tools to help streamline your brainstorming process.
Editorial calendars serve a dual role as an annual marketing organizer and a communication tool for key company dates. While your marketing team is prepping key dates and holidays your sales team can utilize this calendar to perfectly time new product launches and promotional deals. How can you creatively approach a holiday date that trumps your competitors? Tired of you using the same sappy strategy for your Valentine’s day content? Implementing an editorial calendar gives you and your marketing team months to plan the most creative approach to any form of customer engagement.
Brands often times rely on editorial management for not only creative collaboration but also as a measure of how diversified content can be. When taking into account SERPs it is important to rank for all relatable content as possible. Your organization may benefit from a range of topics and in order to effectively manage a content range, a well planned marketing spreadsheet template could be the best solution.
Or maybe you’re a brand that has a working editorial calendar that is failing to provide the ROI you seek in your marketing efforts. Creating separate calendars for your social media, blog posts, and regular marketing can create headaches when it comes to communication. A consolidated calendar can help keep everyone involved the same page.
By creating an editorial calendar on regularly used platforms such as Excel, Google Docs, or even several third party applications, your brand can create a routine system for easy editing without steep learning curves and even sync your editorial calendar for daily reminders to make sure you don’t miss any important dates.