We recognize the challenges in growing brands maintaining a direct relationship with their customer bases and prospects. Our staff is a collective of individuals who immerse themselves in content daily and know what works for any business. We can explain to you which content approach is effective and what it takes creatively to win with this approach. Therefore we help our clients create a content marketing strategy that emphasizes harnessing all customer segments and buyer personas.
With so many different methods for delivering content to your website and your social channels it’s important to pick elements most related to your business type. While your brand may rely on heavy visual content for a certain customer segment, another may depend heavily upon blogging and reviews to become an authority on the market. Here are a few important factors that we consider to help tailor the perfect content for your brand.
Content Marketing Strategy Design
Content marketing design centers directly on the most efficient way to draw your audience to your content distribution channels. While a content strategist focuses on how to create the content needed, a content marketing design focuses on why your brand should use one related content segment over another, and how this aligns back with KPIs and business goals.
Brands often receive the maximum business value from their content when planning for their personal capabilities. We help strategize content that fits your company needs. We can determine what content needs to be created and removed from every medium including websites, social media, RSS feeds, blog posts, and even email marketing. We have keen insights into taking your content marketing goals and implementing them in ways proven to increase traffic and customer engagement.
Often times brands fail to prepare for future CMS upgrades or have content structure systems in desperate need of innovation. We help clients like these successfully plan for moving their content to new delivery channels without losing necessary metadata and information. We also help emerging brands plan ahead for successful content migrations in the future.
Content Metadata is essential in creating an organized set of keywords useful in content management and analysis. Users often utilize metadata for more efficient searches about certain categories on your website. Creatively harnessing your metadata works well with connecting your different topics in precise ways which can lower website bounce rates and raise search rankings.