An empty website is an ugly website, and an ugly website can very easily appear to be a sketchy one. There is nothing sadder to us here at Outsmart Labs than the vacuum of unused webspace, except perhaps a perfectly reputable business being written off because its website appears illegitimate. No more are the days of improper grammar and irrelevant content. The time is now to rise in the ranks of well-orchestrated textual elements to make your website, therefore your business, stand out to potential customers.
The importance of content creation is twofold, however. Not only are you creating helpful content for readers and impressing visitors with your expertise in the subject you excel in, you’re giving more people more opportunities to stumble upon your website and find that you’re exactly what they needed all along. We love a good love story.
The more content you have on a blog, and the more diverse it is, the more likely your website is to be picked up as a result by search engines. This is important because it gives people that are curious about your services or products more chances to find you before they find one of your competitors. The same basic principle applies for other areas of your website, from your “meet the team” page, to your “about us” page, to the text that appears when someone’s cursor hovers over an image. You can also use your website to brag about your company, employees and achievements using press releases and updates when you win awards, land deals or appear in prestigious publications, all of which lend themselves to your overall credibility. Piggybacking off of other partnerships is also easy with original content creation. If you’re appearing at an event such as a conference, you can blog about it and become one of the search results related to the event itself.